types of Christian Louboutin Mens Shoes customers

The 5 Types of Shoppers This idea of focusing on the best current customers should be seen as an ongoing opportunity. To better understand the rationale behind this theory and to face the challenge, we need to break down shoppers into five main types:
Loyal Customers: They represent no more than 20% of our customer base, but make up more than 50% of our sales. Christian Louboutin Platform Heels Impulse Customers: They do not have Christian Louboutin Special Occasion buying a particular item at the top of their "To Do" list, but come into the store on a whim. They will purchase what seems good at the time.
NeedBased Customers: They have a specific intention to buy a particular type of item. Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.
If we are serious about growing our business, we need to focus our effort on the Loyal customers, and merchandise our store to leverage the Impulse shoppers. The other three types of customers do represent a segment of our business, but they can also cause us to misdirect our resources if we put too much emphasis on them.
Let me further explain the five types of Christian Louboutin Mens Shoes customers and elaborate on what we should be doing with them. Loyal Customers: Naturally, we need to be communicating with these customers on a regular basis by telephone, mail, email, etc. These people are the ones who can and should influence our Cheap Christian Louboutin Bridal Shoes buying and merchandising decisions. Nothing will make a Loyal customer feel better than soliciting their input and showing them how much you value it. In my mind, you can Christian Louboutin Sandals never do enough for them. Many times, the more you do for them, the more they will recommend you to others.
Discount Customers: This category helps ensure your inventory is turning over and, as a result, it is a key contributor to cash flow. Christian Louboutin Wedges Shoes This same group, however, can often Christian Louboutin wind up costing you money because they are more inclined to return product.
Impulse Customers: Clearly, this is the segment of our clientele that we all like to serve. There is nothing more exciting than assisting an Impulse shopper and having them respond favorably to our recommendations. We want to target our displays towards this group because they will provide us with a significant amount of customer insight and knowledge.
NeedBased Customers: People in this category are driven by a specific need. When they enter the store, they will look to see if they can have that need filled quickly. If not, they will leave right away. They buy for Christian Louboutin Daffodile Platform a variety of reasons such as a specific occasion, a specific need, or an absolute price point. As difficult as it can be to satisfy these people, they can also become Loyal customers if they are well taken care of. Salespeople may not find Christian Louboutin High Pumps them to be a lot of fun to serve, but, in the end, they can often represent your greatest source of longterm growth. It is important to remember that NeedBased customers can easily be lost to Internet sales or a different retailer. To overcome this threat, positive personal interaction is required, usually from one of your top salespeople. If they are treated to a level of service not available from the web or another retail location there is a very Christian Louboutin Flats Sale strong chance of making them Loyal customers. For this reason, NeedBased customers offer the greatest longterm potential, surpassing even the Impulse segment.