First ladies are giving themselves a voice of their own with social
mediaQueen Rania, Sarah Brown and Carla Bruni are all social media fansQueen
Rania and Sarah Brown talk to CNN about their love of Twitter
French first lady Carla Bruni recently launched her own Web site; UK Prime
Minister Gordon Brown's wife Sarah writes a blog and has a huge Christian Louboutin
Outlet Twitter following; Michelle Obama has a White House Web site; and
Maria Shriver, wife of California governor Arnold Schwarzenegger, tweets
throughout the day.
But it is Queen Rania whose husband is Jordan's head of state, King Abdullah
II who may be social media's biggest champion: she has her own Youtube channel,
a Facebook account with over 100,000 "friends," a Twitter account with nearly 1
million followers and her own Web site.
The Jordanian queen told CNN that these channels help her stay plugged in:
"Social networks are the fastest, flattest and simplest tools to connect with
everyone, from newfound friends and former flatmates to favorite athletes and
artists.
"The Internet has made it easier for everyone to communicate with their fans
and friends, whether you're Cheap Christian Louboutin
Shoes a blossoming blogger or a seasoned politician. For people in my
position, it helps demystify the title and clarify what it is I do and what it
is that's important to me."
As if to prove the point, one recent tweet revealed she was indulging in the
very unroyal activity of watching a George Clooney movie albeit one that has yet
to be released
"Back home, rewarded myself with movie+popcorn: The Men Who Stare at Goats,"
she wrote, adding: "What's not customary is how HILARIOUS Clooney is in this
movie!"
Jennifer McLean, marketing vice president of Techrunch, the popular Web site
that reviews Internet products, told CNN: "It's a great thing. In the past, we
weren't really able to know first ladies like Jackie Kennedy, except through
edited magazine or newspaper formats.
"It's also a very smart approach," she added. "With the Internet, first
ladies like Carla Bruni are out there whether they want it or not. But social
media gives them control over what they put out and what they say."
Aside from advertising Christian Louboutin
political and charitable campaigns, first ladies also take advantage of social
media to chat directly, without going through assistants. When Carla Bruni
launched her site, SarahBrown10 tweeted: "Love Carla Bruni Sarkozy's new Web
site though bit bemused by illustration of me."
Bruni, in turn, dedicates letters to her friends using an A to Z guide on her
site: O for Obama (Michelle), B for Brown (Sarah) and M for Madrid, where she
details her time with another glamorous first lady, Princess Letizia of
Spain.
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