Hidden Messages in Designs
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The world of logos especially is set to incorporate ever more original ideas
to push company images to the fore. Is this an idea that is set to grow? Should
you jump on the bandwagon? Of course it's going to be big!
Those Clever Designers! Now before we start, let get one thing straight. When
Christian Louboutin
Outlet we refer to hidden messages in designs we are not referring to
any subliminal messages, or the kind of message that you have to squint to see,
or that are open to interpretation. We are talking about those clever designs
that have something truly hidden in them.
The idea is that
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first you see the primary image (the logo for example), and then you
see the hidden message often used to strengthen the message of the primary
image. The Amazon logo is a prime example of this; see the arrow underneath? It
going from A to Z to show that the company stocks pretty much everything.
Cleverly, the designer has also got another message in here too, making the
arrow look like a smile nothing but happy customers!
The most famous example of a hidden message in a logo is the FedEx logo. It a
logo you seen hundreds of times before, but have possibly never noticed the
hidden detail. Take a close look at the white space between the E and the X and
you see an arrow. This represents speed and precision for which the company is
known for. Although an apparently simple design, it took the company and the
designer 200 different creations to get through before deciding on this one. In
truth, the simplicity really is the beauty and heightens the effectiveness. This
logo has actually won numerous awards for Landor Associates.
The Delight of Finding ThemSo, these designs are all very well and good, and
naturally very clever, but what in it for a graphic designer or a company to
adopt the hidden message approach? Is it worth your while? I not going to claim
it an easy thing to do despite the finished designs appearing so simple but if
there any way you can make it work, then do it.
Having a design out there with a hidden message gives you that bit of extra
power. It definitely gets people interested and there are big opportunities for
it to go viral if you are really clever. For companies, it can also be used as a
way to show the kind of company they are, and can generate some real hype
basically it free advertising or at least stretching your message that bit
further. People just love to find hidden messages and will associate your
company with being fun and clever, as well as whatever message you hidden as
well. It marketing and then some!
I consider myself quite a chocolate connoisseur, but it wasn until
researching this article I found that Toblerone has a hidden message in its
logo. Now I can stop thinking about chocolate, will probably buy a bar or two
later and will definitely tell my friends about the hidden bear on the side of
the snowy mountain seen on the packaging. (Bern in Switzerland where Toblerone
originates, features bears on its
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and is named after a bear.) The company doesn make a big deal about it, but it
certainly an approach that works.
Is It Really That New? It may surprise you to learn that hidden messages in
logos is actually a pretty recent phenomena. Although we always been fascinated
with hidden messages and optical illusions, it seems graphic designers were
slower to pick up the baton than game developers, and even further
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behind Walt Disney. Gamers love to find hidden cheats, codes and what
are known as Easter eggs and if you are the first to find them expect big kudos
and social media traffic.
Visitors to Disney World are bombarded with images of Mickey Mouse, but there
is also a whole heap of hidden Mickeys to be found throughout the park. In fact
those clever Disney chaps have even found a way to not only cause excitement
about this, and get you to visit lesserknown parts of their parks, but also sell
a book detailing all the hidden Mickeys and where you can find them. So, hidden
messages can definitely mean bigger profits.
It interesting to note, when looking through the history of Toblerone and the
packaging, that the introduction of the Swiss mountain logo with the hidden bear
is only a relatively recent addition it is certainly absent from the 1980s
packaging for example. And the Fed Ex logo with the hidden arrow certainly wasn
the first FedEx logo, but was introduced as recently as 1994. Yoga Australia has
gone through two different logos in recent years, and both of these had hidden
elements. So does this mean that hidden elements are just a recent design idea,
or is it Christian Louboutin
Outlet Online a trend set to grow?
Where Are You? I have a feeling that secret messages so far have only
scratched the surface. The ever evolving world of advertising and social media
is one that companies cannot afford to ignore, so they will be using any weapon
they have at their disposal to promote their business. Messages are hidden in QR
codes for anyone with a smartphone to decipher, album artwork includes them,
even TV shows include them (albeit in a blink and you miss it kind of way), but
the overriding point is that this method hooks your audience in. They are
engaged. We live in a society where we are crying out for puzzles to solve
because they intrigue us. Remember looking at Rubin vase (left) for the first
time and finding it fascinating? It fair to say this is no overnight fad.
The real danger is that things will be
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taken too far too abstract and the message will be too hard to find, or
even worse, the design itself will suffer. It still important to remember that
the primary image is the star, or else you lost all sense of brand identity.
When it comes to logos, designers need to get into the mindset of making
their creation a double illusion. The first priority and image your audience
should see is
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your logo, and then hide the message within it, tweaking the design if
you need to. The idea really is not to be too obvious about it.
So go out there and see what you can do. Even if you can get hidden messages
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into logo designs, see where else you may be able to hide secret
messages for people to find! You giving them a puzzle book for free, and who
wouldn want that?
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